PRESENTATION

the presentation happened
it was awful awful horrible to present because its my worst nightmare and im sure my section was the weakpoint of the group
the presentation itself looked grand and everyone did very well
ye

SWOT for Nobrow

I figured the biggest competition for our idea would be the Nobrow magazine as it's already successful and has a similar anthology premise.

Strengths

High production values stemming from a life long interest in print and investment into the quality. It's made to be a desirable object for peoples coffee tables and book collections.

Quality of content from an accumulated network of skilled practitioners. 

Choice of limited palette in complimentary colours

Weaknesses

Expensive. Granted for the production values it's not unreasonably priced but at £15 each they're hardly the most affordable magazine on the market

All the work they support follows a house style and they are particularly biased towards work of the same aesthetic. Also the contributions mostly stem from the same insular community of illustrators which disallows newer talents to be considered in the same way.

Opportunities

They don't exhibit talent from new illustrators who need a place to start in publishing as they have such high standards for their submissions

As far as I'm aware they don't make an annual issue of the best of the magazine, probably because they don't produce enough of them in the year to do so.

Threats

It relies on people having disposable income so if the country entered a dire state of economic depression there would be no place for well crafted high priced illustration anthologies. But that could be said of a lot of the discipline I suppose

Presentation Stuff

Who are we
A group of practitioners publishing the work of lesser known artists in quarterly journals.
We aim to create exposure for unpublished or under sung illustrators by distributing the work they contribute.
We will publish an annual collection of our favourite entries throughout the year which will be accompanied by release event for the contributors and other associates from the area.
Dependant on success we will enlist the help of more established practitioners to contribute work or curate an issue.
The work will be un-named so it can be appreciated for it's strength rather than its fame, or lack thereof, but basic contact details such as websites will be included in the back of the journal. Further details can be obtained through us to set up collaborations and we will work as an agency for the people who's work we publish.
Our main aims are to bring exposure to new artists and produce a high quality but affordable illustrative journal.

 Who are we influenced by
Nobrow

Offlife

Girls Who Draw

Drawn and Quarterly

Its nice that annual

McSweeneys Quarterly Concern





















3x3

Event...
Leeds zine fair

Thoughtbubble

PPP Task 3

Nobrow

Nobrow's magazines collect together the work of different artists, some lesser known and vaguely anonymously in that the names are after the content, so is quite similar to our proposal. It fits under the private sector as it's sold for profit, under that it fits into the creative industries and wholesale and retail as its a product to be purchased, then publishing and to an extent graphic design and advertising (for the illustrators inside, 'showcasing'). 

I think they're successful in these sectors as they've achieved an admirable level of acclaim and a made a ton of money. Also the artists featured in the book get a invaluable exposure to a massive audience

Kramers Ergot

A more experimental regular anthology of comics, featuring artists of varying levels of establishment, starting off with lesser known and developing to much bigger artists, especially in the 7th. These books also would be part of the private sector in the creative industries and specifically publishing and graphic design and partially advertising, as I suppose all examples relating to our proposition will be. This too is successful in the business,  perhaps not as financially so as Nobrow, I don't know, but in levels of critical acclaim in this category its definitely as successful, if not more so. 

Drawings by specifically girls on a theme. This fits in the same sectors as it makes money for the creators personally, belongs to the creative industries and is also publishing, graphic design and advertising. It's a less successful example of these kind of books mostly as the illustrators involved are of a lower profile but it does the things it intends to so it has at least a degree of success. 

McSweeneys Quarterly Concern

Literary journal with collections of writing and illustration in which the format and style changes all the time. This fits in the same categories despite it containing much more literature than the others, as presumably that aspect would still fit under publishing. Definitely a successful example as its been going since 1998 making 4 issues a year. In reading the wikipedia article I found the name was chosen as Dave Eggers recieved post addressed to Timothy McSweeney as a child and thought it held an air of mystery, which is oddly how I've always felt about the company for reasons I can't explain, mostly likely ignorance. 

This example differs slightly as its more focused on discussion of illustration rather than exposure as our hypothetical idea would, but it holds the similarity of exhibiting artists both well known and new. Despite it being more of a magazine style publication than some of the other examples it still fits in the same sectors as it makes money for the business and is a product that can be sold. It fits into the creative industries but with a more equal weighting between the three categories, publishing, graphic design and advertising.

I think these examples all followed a very similar pattern for the reason that our idea is already similar to an established format of publication which doesn't often deviate far from its conventions. 

who are we

tom made this spiffy document summarising what we are and do